E2G’s Journey to the Frontlines in Ukraine
By Lauren Moscioni, Ukraine Ambassador
For over a year now, I’ve worked with E2G to deliver food to Ukraine. My first trip involved orchestrating the delivery of over 300 food bars to families in the eastern regions, made possible through a partnership with a local humanitarian organisation that has volunteers on the ground across the country.
In December 2025, I returned to Ukraine for a second time, with a mission to deliver E2G bars directly to the frontline soldiers. This delivery succeeded thanks to the generosity and bravery of the founding members of the 135Club, who I had the honour of partnering with.
Our E2G Food bars being unloaded from the 135Club truck on the frontline
The eastern front of Ukraine is one of the most dangerous places in the world right now. The journey can take over 16 hours by truck, passing through regions even seasoned war correspondents no longer dare to venture into. Roads are damaged and littered with debris, and the constant threat of shelling and drone attacks makes every trip unpredictable. In some areas, drones can strike within seconds.
My journey with the food bars ended in Lviv, where they were handed off to the 135 Club for their destination. Founded by two extraordinary individuals, the 135 Club doesn’t just fundraise and purchase the supplies, they personally deliver it. Twice a year, they carefully map their route East, despite the risks, because they understand how vital it is. This time, alongside equipment, they carried our E2G FOOD bars. Simple, nutrient-dense bars that can make a real difference for soldiers on the ground.
On their first trip in December 2023, they traveled to downtown Pokrovsk, a city that is now completely destroyed, inaccessible, and under constant fire. On this trip, they slept in Pavlohrad, roughly 90 kilometers west of Pokrovsk. While relatively safer, Pavlohrad is still within missile range and regularly terrorised. They passed through Kramatorsk, a town where my brother served in 2023 and 2024, which is now largely destroyed. The food bars were delivered to troops in Sloviansk, a town they have visited on all five trips, now in its worst condition yet, with nearly half of all buildings damaged and under constant missile threat. That first delivery included 30 bars, marking the beginning of what will be hundreds more to come.
A box of E2G FOOD bars delivered to frontline troops in Sloviansk, Ukraine.
It’s challenging to put into words what last-mile aid delivery looks like, especially when the areas traveled to are still under fire and extremely dangerous. Watching the people I work with and love risk their lives in service of a global community is something I am all too familiar with and yet, I have never grown used to or desensitised to it. Each time feels like the first. The weight of responsibility is immense. You carry an obligation to your donors, one that feels unforgiving, because if something goes wrong, you don’t just lose donor trust and support; you jeopardise a lifeline for the very people you are trying to help. At the same time, you bear the equal weight of those who are depending on you. If supplies don’t arrive on time, if a route becomes inaccessible, if a plan unravels, they don’t receive what they are relying on to survive.
It is shipping, logistics, timing, counting miles and hours, coordinating delivery windows around daylight versus nightfall, choosing the safest route available, and calculating the narrow window you have to get in and get out. And layered over all of it is the burden placed on loved ones who wait from afar, patient and supportive on the outside, terrified and sleepless on the inside expending every ounce of energy to stay strong while silently battling the same thoughts over and over: Don’t let your mind go there. They’ll be okay. Nothing will go wrong.
Last-mile aid delivery is a complex, emotional, and high-stakes logistical challenge. It balances immense human need with operational risk, where efficiency and dignity must coexist under what seem like impossible conditions. It is the most failure-prone stage of any aid effort, where success defines everything that came before it, and failure can erase its impact entirely. This is the gritty, unpredictable, and essential point where global supply chains meet immediate human suffering and where resilience, judgment, and courage matter most.
This mission was a reminder of the power of community. Everyone who donated to the FOOD for Ukraine cause had a direct hand in helping lives and I thank everyone so much for your generosity. It is a privilege to be a part of this work, and to know that, even in the darkest times, there are those who will go to any lengths to bring aid to those in need.
Lauren Moscioni and the founding member of 135 Club who delivered the food and other supplies to the soldiers